Apple has recently purchased Cherry; the first-ever film to be directed by the Russo brothers after the record-smashing Avengers: Endgame. This is believed by many to increase the new Oscar expectations of the new streaming service.
The film Cherry, by Anthony and Joe Russo, centres the theme of crisis drama; and will star Tom Holland; the actor that plays the character of Spiderman. The film will release on Apple TV+; at the beginning of the next year. It will be said to have a limited run in theatres.
The coronavirus pandemic has brought about several changes in the film industry. While some releases have been delayed; others have been cancelled indefinitely.
However, amidst all this, the streaming platforms have gained popularity among the masses. They have evolved as a convenient and affordable platform for both the audience as well as the producers.
To encourage more films to participate, Hollywood’s motion picture academy moved back the Oscars by two months.
Cherry follows a former Army medic who slides into addiction and crime after returning from Iraq with extreme unmedicated post-traumatic stress disorder (PTSD). The film is based on Nico Walker’s semi-autobiographical book.
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Russo Brothers on Next Movie Cherry https://www.youtube.com/watch?v=gln1nkGIrX8
The Russo brothers’, at the Comic-Con fan convention, last year said that; the project was “mature” and “complicated” take on the opioid crisis in the US. The story is set out of their hometown in Cleveland, Ohio.
The brothers added that they have gained popularity in the industry and now they wish to use this medium to bring light to the issue. They further added that the movie was deeply personal for them.
Apple has reportedly purchased the whole film, Cherry, from the Russos’ Production firm in a deal that is worth more than $40 million (approximately Rs. 294.79 crores). However, neither of the two parties involved have given their confirmation to the report.
The Russo brothers have so far directed four of the Marvel Superhero movies; three of them have crossed the gross total of over $1 billion (approximately Rs. 7,369 crores).
The fourth one, Avengers: Endgame, released last year has broken the record of Avatar and seized the all-time box office record; of $2.798 billion (approximately Rs. 20,621 crores).
This deal of partnership is expected to increase the winning stakes for Apple TV+; which was launched last November; in winning awards.
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