Odisha partners with Flipkart to promote handloom, handicrafts of the state. The odisha government has signed a memorandum of understanding(MoU) with flipkart. This step is to specially focus on the state’s handicrafts and handloom sectors and help them to promote their products.
The collaboration of State Institute for Development of Arts and Crafts (SIDAC) and Flipkart is under the ‘Flipkart samarth program’. Flipkart launched the ‘Flipkart samarth program’ about a year ago to encourage the local artisans of the country. And help them to present their products worldwide. Hence, this collaboration will help the local artisans, weavers and craftsmen to present their hallmark products across the whole country.
Local companies gain more worth
Companies which work with local artisans and weavers will put up stores on flipkart. This includes well known brands of Odisha like Boyanik, Utkalika and Sambalpuri Bastralaya and many others.
Kailash Chandra Sahoo, Additional Secretary to Handlooms, Textiles and Handicrafts, Odisha, said that is partnership will be the start of a new era for handicraft sectors of the state. On a giant e-commerce platform like flipkart, the under-served local artisans will get a better marketing for their product. He also said that this opportunity will help the artisans to get an idea about branding, digital marketing and financial management. While showcasing their local heritage and hallmark products. Odisha making partners with flipkart, is a great step to encourage the local artisans.
Rajneesh Kumar, Chief Corporate Affairs Officer of flipkart said: “We are delighted to join hands with the Odisha government to bring the state’s heritage on our platform while providing the state’s artisans and weavers a chance to fulfill their ambitions and expand their businesses pan-India.”
Launched about a year ago, flipkart samarth program has supported numerous local artisans. It has given a boost to the handicraft sector. The company claims that today this program is supporting the livelihood of 5,00,000 such small-scale enterprises across India.